Many in the telecommunications industry have described the upsurge in the use of VoIP as being destructive. This is true in so far as the traditional landline services have been disrupted. Telecom Companies services such as BT have had to introduce their own VoIP packages for new subscribers and for those existing ones who require the facility, albeit these are mainly unaware. This highlights the concern the landline suppliers have over VoIP.
The backbone of the VoIP technology requires the use of broadband. As faster DSL broadband delivery has been made available, the growth of VoIP users has increased exponentially. The traditional Telecom Companies who had the lion's share of the market have had to readjust and compete with the likes of Vonage and Skype. A revolution has taken place which has allowed for increased competition and even the smaller Internet providers or other Internet-based companies have captured large segments of the Telecom market at the expense of the once huge Telecom cartel.
Within the VoIP industry one clear pattern is emerging, that is there is no clear pattern. The niches within the technology allows for a huge combination of methods and/or alternatives which allow the use of voice over internet to take place. Whereas some of these sub niches claim a meteoric rise in popularity, they are as likely to face a sudden fall in popularity. Take for example Vonage, having been at the forefront of the technology their overall percentage share has fallen dramatically with the rise of Skype and usage of VoIP through social media.
Time will tell to see whether they can withstand this and establish a method of using VoIP as being the most trustworthy and only real alternative to traditional landlines.
Companies such as Vonage and Skype, providing they offer a set up which replaces the normal telephone with like for like, should have nothing to fear and these will eventually compete on a more even footing with their larger counterparts.